The gaming sector has experienced its fair share of both triumphs and setbacks, with acquisitions often resulting in unexpected outcomes. Bobby Kotick, the former CEO of Activision Blizzard, recently shared his thoughts on one particular acquisition that he now views as a misstep. During an interview on a podcast, he elaborated on a studio that he felt did not meet expectations, although he struggled to remember its name.

This conversation centered around Bizarre Creations, a studio once celebrated in Liverpool for its innovative titles like Project Gotham Racing, Blur, and Geometry Wars. Activision acquired this developer in 2007 for approximately $67.4 million, hoping to leverage their creativity and talent. Unfortunately, after the releases of Blur and James Bond 007: Blood Stone, both of which underperformed financially, Activision made the difficult decision to close Bizarre Creations.

Despite their reputation as one of the United Kingdom's esteemed game developers, Kotick reflected on the acquisition as a poor choice that contradicted the company's standards at that time. This led to a reevaluation of the investment just two years later, marking it as a costly experience.

Fans of Bizarre Creations may find themselves reminiscing about the memorable experiences offered by their games. A lingering question remains for enthusiasts: would you be interested in seeing the return of Project Gotham Racing in the future?